The Core culture
People oriented, Quality first, Continuous innovation, As a well-respected manufacturer of mobile phone / digital / IT industry precise 
People oriented
Using talented employees, and have good moral character;
Well-being for employees, and share the results of development;
Fair and equitable, Establish a continuable platform of growth, to build a united, efficient learning team.
Quality first
Timely response customer's demand;
Continuously improve product quality and service levels;
Scientific business philosophy, Efficient management system.
Continuous innovation
Continuous innovation of technology and management to build a sustainable competitive superiority; 
Exceed customer's expectation, create more value for our customers with high quality products;
Create more wisdom, to achieve a win-win situation with the employees, customers, suppliers.